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When investors see a positive development the greed among buyers tends to make the market rise. The short sellers are fearful. The bulls do not want to miss the rally and the stampede psychology roots itself.
When markets rise rapidly, short sellers feel the walls closing in on them and want to get out and cover their position. The rush to cover causes an even more steeper market rise.
Market psychology changes when a price shock occurs. Eventually a large sale hits the floor and the buyers are not able to absorb that position and price wavers. The seeds of destruction are planted. Bears get bolder and bulls feel skittish. Eventually bulls get rid of their position and join the ranks of the bear causing the market to retreat even further.
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Fear is a greater emotion than greed. Markets fall sharply because of greed among the bears and fear within the bulls. As long as short sellers are willing to sell at the bid and meet the demand, the decline continues. The bulls panic as their profit turns into loss and they hit the bids under the market.
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